How might we help users maintain a habit of working out?
BRAINSTORMING & RESEARCH 2.0
- Peer Support Groups
Why did we make peer support & accountability as motivation?
According to The American Society of Training and Development (ASTD) :
- Having an idea or goal: 10% likely to complete the goal
- Consciously deciding that you will do it: 25%
- Deciding when you will do it: 40%
- Planning how to do it: 50%
- Committing to someone that you will do it: 65%
- Having a specific accountability appointment with someone you’ve committed to: 95%
EXISTING FITBIT COMMUNITY SECTION
Fitbit has an existing community feature, and we studied the current user flow to find some problems that could potentially be improved.
Problems with the current Fitbit Community Feature found through research and interviews:
- Very plain and boring interfaces to start with.
- Group with way too many people that end up with no one getting enough attention.
- Creating personal groups only allows users to invite their added friends, which causes users a lot of incentives to go out there in the community and find friends to add.
- Although it seems like there are a lot of open communities with a large number of members, only a small portion of the members are actively engaging activities within the community.
- Larger groups also mean less personalized and less related content.
We started sketching out a normal flow of how and where the feature could go. Below is a better-looking version of the scribbling that we did on the whiteboard.