We present an exciting opportunity to enhance Fitbit's user engagement and retention by introducing a game-changing feature – Peer Support. Our goal is to design a user-centered solution that not only encourages healthier lifestyles but also boosts fitness goal achievement. Join us on this journey to redefine fitness app experiences.
Fitbit has a massive user base, but many struggle to maintain healthy habits. Our challenge is clear: empower users to exercise regularly, create lasting habits, and stay committed to their health goals.